As a recent 2017 University of Oregon graduate with my degree in Public Relations, I found this article very interesting and, let’s be honest, somewhat alarming. It seems as though 2017 grads are getting a bad wrap - and while many may be unprepared to enter the workforce, I find myself in a different place post-graduation.
University of Oregon’s PR program really encouraged students to get involved with work opportunities and internships while in school. I was able to take advantage of this advice – this not only gave me valuable experience, but helped me better understand what I wanted to pursue post-graduation. I was able to complete multiple internships throughout my time at UO and received college course credit for the work I was doing.
Something I found interesting about UO is that almost all of my professors had previously worked in the corporate world. This opened up opportunities to gain a strong network with professionals around campus and within the community.
As a final graduation project, I was able to work with TrackTown USA to complete a Public Relations and Marketing campaign and host an event to help identify their brand more effectively. My professor had a relationship with the CEO of TrackTown, so this connection allowed myself, as well as other students, to work with a professional client and get real world experience outside of the classroom.
As a communication major, I find myself somewhat confident in my interviewing skills, but that's because I do my homework. I research the company and position, any recent articles in the news about the organization, make sure to bring up what I can offer the company, how I can make an impact on the company culture as well as have at least 2 questions prepared for the interviewer. I understand that the interview is as much about me interviewing the company, as it is the company interviewing me. Most importantly, the follow-up email is essential. I think that writing a note thanking the interviewer for their time leaves an impact and can make the difference between an average candidate and a great one.
Upon first glance, this article is making a blanket statement that 2017 grads may not be as qualified as previous classes - but that doesn’t mean there aren’t highly qualified candidates applying for jobs at your company. Most importantly, college students need to capitalize and utilize the resources on campus before hitting the real world to optimize their chances of post-grad opportunities.
-Ashlee Sutherland, SBC Recruiting and Events Coordinator